Sweet Enough?

Last week, the Chancellor, George Osborne, announced a new sugar tax as part of his Spring Budget. Manufacturers will be taxed on foodstuffs containing added sugar and this money will purportedly go towards helping to fund sports facilities and activities in schools.


At first glance, this may look like a welcome move, and certainly high profile campaigners like Jamie Oliver have been celebrating, but maybe it is a little misguided. I think more emphasis should be put on getting us out of our sedentary lifestyles. If we burnt off more calories the sugar wouldn’t be so detrimental in the first place.


My concern is that consumers will be penalized because companies will simply put prices up to pay for the tax. People won’t stop buying sugary products or processed foods (that often contain added sugar). For some people, sugar may become even more desirable because it is deemed ‘naughty’. The danger also is that more companies will get around using sugar by creating synthetic (and possibly harmful) alternatives, as well as more type of sweeteners and sugar substitutes. It is well documented that the latter can actually cause weight gain and lead to disease.


And what about ethical, responsible companies such as Ben & Jerry’s, who produce well-loved ice creams and treats? There isn’t enough Stevia to go around and according to some research Stevia can also be harmful to the body. There is also a slight irony in the fact that some of the UK’s best-loved health zeitgeists on Instagram are famous for their sweet treats and “sweet-food porn”. The undeniable fact is that we like sugar. The success of these foodies just proves it!


Whilst this tax is honourable in principle, and on face value, when you dig a little deeper, it looks like a clever way of making the consumer pay more for the things they like whilst not actively encouraging them to change their lifestyles.

Category: Wealth Dragons

Other Posts From John Lee

365 x 24 by John Lee

17th December 2016

December 2016 and the Wealth Dragons’ team has landed in Bali for our annual world-class Speaker Mastery event. Thereafter, later on this month, Vince will be launching his new book, Property Entrepreneur, in Asia, just before year end. 2016 was also the..

Read more

Who Wants To Be A Millionaire?

24th August 2016

An old article from The Independent newspaper popped up on my Facebook timeline last week, it was entitled, “The easiest way to become a millionaire by the age of 65”. I’d seen it before, quite a while ago, so I thought I’d just take a cursory glance..

Read more

Lessons From The Greatest (RIP)

8th June 2016

The world lost another legend last week. Muhammad Ali was not just one of the greatest fighters and sporting icons of all time, but he also spoke out and campaigned for civil rights, as famous for his inspirational quotes as he was for his skills in the..

Read more

The Power of Hope

27th April 2016

I want to share with you one of my all-time favourite quotes from the American personal development guru and motivational speaker, Zig Ziglar: “You can make positive deposits in your own economy every day by reading and listening to powerful, positive,..

Read more